Despite the metro sexual boom a few years back, most men are inherently resistant to a complicated grooming routine. So, keep it simple and keep it effective and there’s a much higher chance they’ll actually do it.
A gentle, efficient cleanser
If men are going to go to the effort of washing their face, they’ll generally demand a cleanser or scrub that is fragrance free, gentle and non-drying, non-irritating and very quick and easy to use in the shower. Try: L'OREAL. Men Expert Hydra Sensitive Cleansing Foaming Cream, $11.95
A daily moisturiser with SPF
Despite myths to the contrary, men age and wrinkle just as women do! (I know, who would've thought it.) If men only do one thing to look after their skin, it should be using an all-in-one hydrating, protective, broad spectrum daily moisturiser daily. It’ll make a huge difference to the way their skin ages. Try: Clinique Age Defense Hydrator SPF15, $75.
An incredible signature fragrance
When a woman falls for a man, she also falls for the fragrance she associates with him, forever linking that fragrance as being ‘him’ even when ‘he’ is long gone from her life. In lieu of this, it pays for men to choose one incredible signature scent and make it their scent footprint. Try: Jean Paul Gaultier Le Male EDT, 75ml, $99, long regarded as being the sexiest male fragrance on earth.
An all-in-one trimmer/shaver
Every man must be able to trim his own beard, hair and nose hairs whenever the need arises, especially the nose hairs! Women notice them. And they are a colossal turn off. Try: Remington High Precision Grooming system, $33.95.
Hair Care
Headgear is the ultimate, all-male, all-Aussie styling and hair care range designed exclusively for guys. It’s high-performance and easy-to-use range promises to keep men’s styles at their peak for longer. Sweat and humidity resistant styling formulas create professional looks that hold for longer. From the office to the gym to the dance floor, Headgear provides the ultimate solution for time conscious males with four easy-to-use products that create the hair styles, texture and look men want every time, with non-greasy, long lasting results. Heading out? Simply wet and restyle for a consistently stylish look.
Headgear’s hair styling range includes Headgear Memory Glue, Headgear Matte Shaper, Headgear Molding Mud and Headgear Cruel Clay. All products use botanical derived and natural ingredients, free from drying alcohols to ensure strong healthy hair, and most importantly will not breakdown or turn greasy throughout the day.
